IDEAS strive to be upfront on developments of functional concepts for the modern household, especially within the area of improvement of taste and flavour. We develop and create our ideas in-house or in cooperation with external product developers.

We are constantly in search of good ideas for new functions. We characterize a good idea by its degree of innovation and fundamental consumer advantage. IDEAS is merely interested in functional ideas – ideas that have novelty value which allows for a patent application.

If you have an idea that could be of interest to IDEAS, we would like to hear from you. If your idea fits our criteria, it could be a possible future “IDEAS inside” Technology. Do not hesitate to contact us with your idea, whether it is handwritten on a napkin, is in the early Fuzzy Front End stage,  is in the more structured NPD stage, or even ready for commercialization. We have a non-disclosure agreement to sign in order to ensure you that we have all intentions of protecting you and your idea. Contact Lone to discuss your idea.