IDEAS Denmark, founded in 1991, is a company with vast experience and expert knowledge in the niche-area of kitchen tools for improvement of taste as well as tableware.

Working from the idea that every invention can be improved, we seek to constantly analyze and influence the modern household through creative product- and concept development.

We value high environmental standards, extremely high quality and function, and we only see a point in developing a new product if we know we can do it better than the existing. 

An example of such a development is our brand CrushGrind® - the original ceramic mechanism which, by introducing ceramic material to the grinder market, changed the industry completely.

We strive to present our partners with multiple solutions of how to meet their specific needs, and we are able to deliver any service within the flow from idea and design to finished product, ready for the store. 

We are proud to be working with some of the best brands on the market, counting Tupperware, WMF, Alessi and iittala, just to name a few.

Se our references: Go to CrushGrind Partners