IDEAS Denmark A/S is specialised in product and concept development  within the market niche of household tools for improvement of taste.

In 1994 the CrushGrind® mechanism was brought to the market by IDEAS Denmark A/S. An innovative click-in solution with grinding parts in ceramic. This development revolutionised the whole grinding industry. 20 years after the launch CrushGrind® is still acknowledges for its superior grinding function and is the leading ceramic grinder technology in the market.

Besides CrushGrind® IDEAS Denmark A/S has also developed OxiPour™ – a patented invention for aerating of wine.

The latest IDEAS inside technology is CrushGrind® Coffee. This pat.pending invention is expected to set new standards on how to grind coffee.

IDEAS continues to be in search of products that can be improved through ingenious product development.

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