Welcome to the world of IDEAS !

As with so many other great stories, ours start with a guy and a good idea.

Coming from the principles of the old mortar, Ken Muff Lassen developed the CrushGrind® mechanism that was introduced to the market in 1994. This turned out to be a game changer and today we are proud to say that ceramic grinder technology is considered a reference product in the market and now 22 years later, we have sold more than 50 million grinders. Read the fullfull CrushGrind® story here.

When a spice or herb is dried, it still contains the ethereal oils. These oils hold the taste and freshness of the spice or herb. By grinding it, the taste is released or activated. However; if the spice or herb is stored as a ground powder, these volatile oils will evaporate, and in little time only a pale, weak version of the original spice or herb is left. Therefore, spices and herbs should be ground just before use. This way the oils will be activated and used when they are at their best. The result is not only more, but also better taste.

The CrushGrind® technology is all about flavour enhancement.